The Brand Cycle. Brands are made. We bring brands to life with the Brand Cycle.
	The Brand Cycle consists of three phases: creation, management, and evaluation. Three phases in which the brand comes to life. Three phases in which the brand is brought to life, raised, and painstakingly examined. Three phases in which one unique brand world exists.
	The Brand Cycle is a closed circle with neither a specific beginning nor any actual end.  It starts at a different point for every brand, yet for every brand one thing holds true: once started up, the Brand Cycle accelerates – through synergies, coordinated activities, and integrated initiatives. It becomes an inexhaustible source of energy for every brand. A source that must never run dry.
	Brand Creation determines values, defines strategies, creates names, and designs the visual identity of the brand. It unites brand experiences into one unique world, and delivers clear messages to all target groups through all media.
	Brand Platform. We create personalities. Visionary, straightforward, and unmistakable – big brands are personalities. They speak directly because they have something to say. We make big brands. Brands with ambitious goals, clear positions, and unique values. Brands that convey specific messages, reliably.
	Brand Strategy. We provide orientation. Brands show the way. Their strategy is precise, their structure well defined. We help make them so. We develop the appropriate brand structure for business divisions, product lines, and services, and propose a strategy for positioning the brand. We create clarity. And show you the ropes.
	Brand Naming. We create recognition. To make a good name for yourself, first you need a good name. We create names. For companies, products, and services. Naming systems make complex structures clear, and claims condense brand positioning into a few short words. We test names for legal legitimacy, for uniqueness, impact, and emotional effect. We make names that people talk about.
	Corporate Naming (PDF, 276 KB)   Brand Naming (PDF, 620 KB)   Claiming (PDF, 283 KB)   Name Systems (PDF, 490 KB)
	Brand Design. We shape uniqueness. Every brand is unique. The logo, typefaces, colors, shapes, and images constitute the characteristic features. We design and combine these elements. We define and regulate their use. And create systematic, one-of-a-kind identities. Unicum.
	Brand World. We inspire trust. Straightforward brand management ensures trust. Every contact with the brand is an authentic, positive impression. We create true brand experiences. Consistently through graphic design, packaging design, interior design, 3D design, environmental design, and interactive design. Consistent experiences – across all media, for all target groups.
	Brand Communication. We strengthen communication. Strength lies in consolidating power. Successful brands align all their statements on one common denominator – the brand itself. We steer these statements. We develop concepts for all areas of communication: from PR to advertising to sponsoring. We make communication efficient and sharpen the brand profile. Decisively.
	Brand Management establishes the brand, documents it by law, maintains its heritage, and ensures its future. Always assessing the fiscal balance and monitoring the brand’s success.
	Brand Review. We monitor success. Change is the only constant. And change requires action. Brand management must persistently adapt to strategic changes or new influences in the market. We evaluate the current status of brands and assess their potential. In doing so, we monitor their success. Continually and precisely.
	Brand Care. We service brands. Brand Identity doesn’t just snap into place. It must be worked on, continually. Brands constantly face new challenges. We make sure that challenges are met. Time and time again. We safeguard the success achieved and reinforce the brand positioning. We refine the Brand Identity on an on-going basis and manage brands for the long term. We stay tuned.
	Brand Documentation. We show how it is done. The essentials must be documented. We determine the fundamentals of the Brand Identity as well as the definition and use of the design elements. We create design manuals and on-line guidelines as helpful working tools. Presented so they can be correctly implemented. For a long time.
	Brand Implementation. We get them off to a good start. Brands must be impressive. Instantly. We launch brands successfully. And we see to it that brand management is properly anchored in the organization. We find solutions for the introduction of the brand, supervise implementation, and provide the groundwork for further brand experiences. We turn brands into winners. From the very start.
	Brand Evaluation examines the brand closely, finds out ways of protecting it, and determines its value. It considers every facet of the brand and uncovers its true identity.
	Brand Analysis. We get things off the ground. You cannot move forward unless you know where you are. Once you’ve found your bearings you can make sound decisions. It’s the same with brands. So we analyze them in-depth: on the basis of market research, on-site inspections, interviews, and workshops. We thoroughly analyze the brand communication, examine the brand environment, and probe the brand potential. This paves the way for the right strategic decisions.
	Brand Protection. We safeguard brands. Uniqueness deserves to be safeguarded: only legally protected brands can realize their potential. Together with specialized partners we give brands the protection they need. We research international trademark protection potential, organize entry into trademark registries, and offer consultation regarding legal monitoring. We make brands safe.
	Brand Valuation. We make performance measurable. Performance must be measurable. In numbers. This is especially true for brands because they are valuable. In certain countries, brand value is capitalized on the balance sheet. We have developed an accepted method for the financial valuation of brands. An instrument that makes the performance of the brand measurable. The success of brand management, too.
	Brand Valuation (PDF, 369 KB)