Please direct your inquiries to
Ruth Lieberherr, Corporate Communications Director, Zürich
ruth.lieberherr@interbrand.ch Telefon ++41 44 388 77 05
Isabel Ossenberg, Corporate Communications Manager, München
isabel.ossenberg@interbrand.de Telefon ++49 151 17 46 96 81
Louis Vuitton ist mit großem Abstand die wertvollste Luxusmarke der Welt. Zu diesem
Ergebnis kommt die Studie "The Leading Luxury Brands 2008", die Interbrand in diesem Jahr erstmals durchgeführt hat. Mit einem Markenwert von 16,72 Mrd. Euro führt der französische Lederwarenhersteller die Rangliste an. Auf Platz zwei folgt mit 6,39 Mrd. Gucci. Chanel nimmt mit 4,92 Mrd. Euro den dritten Platz ein.
Viel interessanter jedoch als die Ermittlung der Markenwerte der führenden Luxusmarken weltweit, sind die Erkenntnisse, wie Marken im Luxussektor Markenwert generieren, Risiko minimieren und in schwierigen Zeiten wie diesen bestehen. Denn von Erschütterungen wie Konjunktureinbrüchen und Finanzkrisen, die die Menschen derzeit in hohem Masse verunsichern, bleiben selbst Branchen wie die Luxusgüterindustrie nicht unberührt.
"Bis vor kurzem sah es so aus, als würden Luxusmarken vom wirtschaftlichen Abschwung unbeeinflusst bleiben. Je weiter wir jedoch in die globale Rezession rutschen, wird klar, dass sich keine Branche abkoppeln kann," sagt Jez Frampton, Group Chief Executive von Interbrand. "Auch Luxusgüterhersteller sind nicht immun gegenüber Krisen. Der Erfolg der Luxusmarken durch die Ausweitung ihrer Märkte in jüngster Zeit, hat sie verletzbarer gemacht. Dieür andere Branchen und er sich wesentlich schneller wieder erholt."
"Wir sind überzeugt, dass die Finanzkrise wenig am Wert der Nobelmarken ändern wird. Derart starke Marken erfreuen sich einer globalen Käuferschicht, und gerade in den Schwellenländern wachsen die Vermögen bisher weiterhin stark an," fügt Nik Stucky, Global Practice Leader Brand Valuation bei Interbrand, hinzu.
Ausführliche Informationen finden Sie im Report.
Die vollständige Presseinformation mit Ranking (PDF, 156 KB)
The Leading Luxury Brands 2008 – Report (PDF, 732 KB)
The Luxury Kingdom (PDF, 124 KB)
Branding Scents, Scenting Brands (PDF, 48 KB)
12. Dezember 2008
Best Global Brands 2008 – Die 100 wertvollsten Marken 2008
Die 100 wertvollsten Marken werden noch wertvoller / Coca-Cola ist und bleibt die Nummer 1 / Google wächst am stärksten / Mercedes bleibt wertvollste deutsche Marke, Nescafé die wertvollste Schweizer Marke
New York, 18. September 2008 – Zum achten Mal in Folge veröffentlichen BusinessWeek und Interbrand, die weltweit führende Markenberatung, das Ranking der 100 wertvollsten Marken der Welt.
Die Top 10 bleiben weitestgehend unverändert. Microsoft und IBM haben die Plätze getauscht und Google schafft in diesem Jahr den Sprung unter die ersten zehn. Der Internetkonzern erzielte auch die größte Zunahme überhaupt: Er steigerte seinen Markenwert um 43 Prozent auf 25,59 Mrd. Dollar.
Acht der zehn Spitzenplätze werden von US-Marken belegt. Erst nach General Electric (GE) folgt mit Nokia auf Platz fünf die wertvollste europäische Marke mit 35,94 Mrd. Dollar.
Neben Google gehören Apple, Amazon, Zara und Nintendo zu den Gewinnern des Rankings. Der Computerhersteller Apple verzeichnet mit einem Plus von 24 Prozent den zweitstärksten Wertzuwachs. Auf Platz drei folgt Amazon mit 19 Prozent. Der Bekleidungs-hersteller Zara belegt mit 15 Prozent Wertzuwachs Platz vier der Gewinnerliste. Der Computerspielehersteller Nintendo landet mit 13 Prozent auf Platz fünf.
Mit zehn vertretenen Marken stellt Deutschland die zweitstärkste Gruppe und liegt in der Länderwertung direkt hinter den USA, die mit Coca-Cola als Nummer eins, 8 Vertretern unter den Top 10 und 52 Marken unter den besten 100 nach wie vor das Ranking dominieren. Mercedes muss seinen zehnten Platz aus 2007 an Google abtreten, bleibt aber auch 2008 mit 25,58 Mrd. Dollar die wertvollste Marke Deutschlands. Dicht gefolgt von BMW auf Platz 13 mit 23,3 Mrd. Dollar. Mit VW (Rang 53), Audi (Rang 67) und Porsche (Rang 75) sind drei weitere deutsche Automobilhersteller im Ranking. Alle Automarken legten kräftig an Wert zu. Den stärksten Wertzuwachs unter den deutschen Marken erzielte SAP. Mit 13 Prozent Zuwachs konnte SAP in der internationalen Rangliste auf Platz 31 vorrücken. Auch Siemens (Rang 48), adidas (Rang 70), Allianz (Rang 82) und Nivea (Rang 98) konnten ihren Markenwert 2008 steigern.
Die wertvollste Schweizer Marke ist Nescafé mit 13,1 Mrd. Dollar auf Rang 28. Die
UBS verliert an Markenwert (-11 Prozent) und sinkt in der Rangliste um zwei Plätze
auf Rang 41 ab. Nestlé (Rang 63), Rolex (Rang 71) und Cartier (Rang 79) konnten
ihren Markenwert steigern.
Der beste Newcomer im Ranking der 100 wertvollsten Marken ist H&M. Der schwedische Bekleidungshersteller belegt mit einem Markenwert von 13,84 Mrd. Dollar auf Anhieb Rang 22. Neu ins Ranking schafften es auch Thomson Reuters (Rang 44), BlackBerry (Rang 73), Ferrari (Rang 93), Armani (Rang 94), Marriott (Rang 96), FedEx (Rang 99) und Visa (Rang 100).
Die 100 bedeutendsten Marken legten 2008 erneut an Wert zu: Ihr Gesamtwert
stieg im Vergleich zum Vorjahr um knapp fünf Prozent auf rund 1,21 Billionen Dollar. (2007: 1,16 Billionen Dollar).
“Die Marke gehört zu den wichtigsten immateriellen Werten eines Unternehmens. Ob ein Unternehmen funktioniert oder nicht, hängt entscheidend von der Marke ab. Die Markenwertsteigerungen in diesem Jahr zeigen einmal mehr eindeutig, dass sich eine konsequente Markenführung auch in finanziellen Werten niederschlägt und auszahlt”, resümiert Nik Stucky, Global Practice Leader Brand Valuation von Interbrand.
Markenbewertung durch Interbrand
Das Ranking „The Best Global Brands“ führt die 100 wertvollsten globalen Marken auf, deren Wert mindestens 3,3 Mrd. US Dollar beträgt. Um in das Ranking aufgenommen
zu werden, müssen sie zwei Kriterien erfüllen: erstens muss die Marke global vertreten sein und auf den wichtigsten Weltmärkten signifikante Erträge erzielen. Dass heißt, mindestens ein Drittel des Umsatzes muss im Ausland erwirtschaftet werden. Zweitens müssen aus-reichende, öffentlich zugängliche Marketing- und Finanzdaten vorhanden sein.
Der aufgeführte Markenwert entspricht dem Gegenwartswert der in Zukunft zu erwartenden Erträge, die ausschließlich der Präsenz der Marke zuzurechen sind.
Interbrand bewertet die Marken nach der eigenen, breit anerkannten und weltweit angewendeten Methode.
Interbrand ist der Pionier auf dem Gebiet der Markenbewertung und hat in den ver-gangenen knapp 20 Jahren im Auftrag zahlreicher Unternehmen mehr als 5.000 Marken bewertet. Im Unterschied zu den für „The Best Global Brands“ ermittelten Werten werden diese Auftragsbewertungen auf der Basis interner Daten und primärer Marktforschungserhebungen ermittelt. Diese Markenbewertungen schaffen einen
hohen Nutzen in verschiedenen Anwendungen wie zum Beispiel der Bilanzierung,
der Lizenzierung oder für das wertschöpfungsorientierte Markenmanagement.
BusinessWeek ist das größte Wirtschaftsmagazin weltweit mit 4,7 Mio. Leserinnen und
Lesern. BusinessWeek wurde 1929 gegründet und wird von The McGraw-Hill Companies
in New York in drei Auflagen für Nordamerika, Europa und Asien herausgegeben und in
140 Ländern vertrieben.
„The Best Global Brands 2008“ wird in der Print-Ausgabe des BusinessWeeks vom 22. September 2008 publiziert und ist online abrufbar unter www.businessweek.com.
Die vollständige Pressemeldung mit Ranking (PDF, 108 KB)
The Best Global Brands 2008 – Magazin (PDF, 7.4 MB)
The Best Global Brands 2008 – Ranking (PDF, 1.9 MB)
Weitere Informationen finden Sie unter www.interbrand.com.
18. September 2008
While Google, Zara, Apple, Nintendo and Starbucks saw their brand value increase the most, Ford, Gap and Kodak suffered the highest losses.
New York – July 26, 2007 – For the seventh year in a row, BusinessWeek and Interbrand, the world’s leading brand consultancy, publish the ranking of the 100 most valuable global brands (measured in US dollars).
The ten top brands are once again Coca-Cola (ranking 1st), Microsoft (ranking 2nd), IBM (ranking 3rd), GE (ranking 4th), Nokia (ranking 5th), Toyota (ranking 6th),
Intel (ranking 7th), McDonald’s (ranking 8th), Disney (ranking 9th) und Mercedes (ranking 10th).
The value of German brands has again grown considerably - the most valuable brands being Audi with an increase of 17% (ranking 68th), Nivea up 16% (ranking 96th), adidas up 11% (ranking 69th) and BMW up 10% (ranking 13th). Mercedes (ranking 10th), SAP (ranking 34th), Volkswagen (ranking 54th) and Porsche (ranking 75th) added 8% each. Siemens saw a decrease of 1% (ranking 43rd). Allianz (ranking 80th) appears for the first time among the 100 most valuable brands. With 10 German brands represented in the ranking, they remain the undisputed second largest group.
UBS is once again among the most successful climbers of the ranking with a brand value increase of 13%, making it reach rank 39. The most valuable Swiss brand is still Nescafé ranking 24th (+ 4%). Nestlé (ranking 63rd) and Rolex (ranking 71st) saw their brand values rise by 8 % each.
"A brand has the ability to create significant economic value for the business it serves, and we can measure the created value.”, explains Jez Frampton, CEO at Interbrand. "It is now common knowledge that branding is fundamental to business success, which is why Best Global Brands is one of the top published business rankings in the world.”
American brands still dominate the ranking, occupying seven of the ten top positions and being represented by 53 brands all in all.
Newcomers to the 100 most valuable brands are – in addition to Allianz (ranking 80th) – AIG (ranking 47th), AXA (ranking 49th), Polo Ralph Lauren (ranking 99th) and Hertz (ranking 100th).
Brand Valuation by Interbrand
„The Best Global Brands“ are the 100 most valuable global brands with a brand value of over $3 billion. They were selected according to two criteria: first, the brand needs to have a global presence as well as generate significant revenues on the most important world markets, i.e. about one third of the earnings have to be generated abroad. Second, sufficient marketing and financial data have to be made available by the companies concerned.
The listed brand value reflects the current value of anticipated future revenue that would be generated and ensured solely due to the presence of the brand. Interbrand valuates the brands using the company’s own widely recognized method which is applied worldwide.
Interbrand is the pioneer in the in the field of brand valuation and has valued more than 5000 brands over the past 20 years on behalf of a variety of clients. In contrast to the values determined for "The Best Global Brands“, these valuations were conducted on the basis of internal data and primary market research findings. Such brand valuations are highly beneficial in a range of different applications, such as financial accounting, licensing or added value-oriented brand management.
BusinessWeek is the world’s largest business magazine, with a circulation of 4.8 million readers. BusinessWeek was founded in 1929 and is distributed by The McGraw-Hill Companies in New York which publishes three editions for North America, Europe and Asia. The magazine is sold in 140 countries.
"The Best Global Brands 2007“ will be published in the print edition of BusinessWeek on August 6, 2007 and can be viewed at www.businessweek.com.
Press Release (PDF, 240 KB)
The Best Global Brands 2007 – Report (PDF, 11.3 MB)
BusinessWeek – Article (PDF, 2.7 MB)
For more informationen see www.interbrand.com.
July 26, 2007
Google, Starbucks, eBay, Motorola, Hyundai, BMW and UBS enjoyed the largest increases in brand value, while Gap, Ford and Kodak saw the highest losses.
New York, Zurich – July 28, 2006– For the sixth year in a row, BusinessWeek is publishing the ranking of the 100 most valuable global brands (measured in US dollars) together with the leading brand consultancy Interbrand.
The ten top brands are again Coca-Cola (ranked 1st), Microsoft (ranked 2nd), IBM (ranked 3rd), GE (ranked 4th), Intel (ranked 5th), Nokia (ranked 6th), Toyota (ranked 7th), Disney (ranked 8th), McDonald's (ranked 9th), and Mercedes (ranked 10th).
All German brands saw their brand value rise, some quite strikingly. Mercedes has repeated its success of 2003, winning a place among the Top Ten and remaining the most valuable German brand (rank 10 with a value increase of 9%). BMW is one of the biggest climbers of this year's rankings with a brand value increase of 15% (ranked 15). Volkswagen added 7% and remains ranked at 56, Audi added 13% and moved to rank 74, while Porsche is ranked in 80th position with a brand value increase of 4%. These five brands dominate the automotive sector. With SAP (+11%, ranked 34), Siemens (+4%, ranked 44), adidas (+6%, ranked 71) and Nivea (+4%, ranked 99), nine German brands are again represented in the ranking, making them again the second largest group.
With a brand value increase of 15%, UBS again is one of the biggest climbers in the ranking, and now takes 42nd place ahead, for the first time, of Novartis (ranked 43, + 2%). The most valuable Swiss brand is unarguably Nescafé, which remains at 23 (+2%). The reliable brands too, Nestlé (ranked 63) and Rolex (ranked 72), saw their brand values rise, Rolex actually by 8%.
"The increases in value of all the German and Swiss brands clearly show how consistent brand management also results in and pays off in financial worth", summarizes Jürgen Häusler, CEO of Interbrand Zintzmeyer & Lux.
"In the majority of cases, those who made the ranking are proactively managing their businesses through a brand lens. They have recognized that their brand should be the central organizing principle given the incredible value they represent", says Jez Frampton, CEO of Interbrand. "The need to measure and manage brand performance continues to be a critical priority for senior management as evidenced by the incredible interest shown in this ranking."
American brands continue to dominate the ranking, taking seven of the Top Ten places and represented by a total of 51 brands.
Newcomers to the 100 most valuable brands are Lexus (ranked 92) and Burberry (ranked 98). Hertz (last year ranked 83) and Heineken (last year ranked 100) have dropped out of the ranking.
Brand Valuation by Interbrand Zintzmeyer & Lux
"The Best Global Brands" are the 100 most valuable global brands with a brand value of over $2.7 billion. They were selected according to two criteria: First, the brand needed to have a global presence and generate significant revenues on the most important world markets, i. e . about one third of the earnings had to be generated abroad. Second, it was necessary for these companies to have sufficient available marketing and financial data.
The listed brand value expresses the current value of anticipated future revenue that would be generated solely due to the presence of the brand. Interbrand valuates the brands using the Group's own widely recognized method, which is used worldwide. Interbrand is the pioneer in the field of brand valuation and has valued more than 4000 brands over the past 20 years on behalf of a variety of clients. In contrast to the values determined for "The Best Global Brands", these valuations were conducted on the basis of internal data and primary market research findings. Such brand valuations are highly beneficial in a range of different applications, such as financial accounting, licensing or added value-oriented brand management.
BusinessWeek is the world's largest business magazine, with 4.7 million readers. BusinessWeek was founded 1929 and is managed by The McGraw-Hill Companies in New York. Three editions are published for North America, Europe and Asia, and the magazine is sold in 140 countries. "The Best Global Brands 2006" will be published in the print edition of August 7, 2006 and can be viewed at www.businessweek.com.
Press Release (PDF, 168 KB)
The Best Global Brands 2006 – the Ranking, with figures in Euro (PDF, 144 KB)
The Best Global Brands 2006 – the Ranking, with figures in CHF (PDF, 144 KB)
The Best Global Brands 2006 – Report (PDF, 756 KB)
Interbrand Brand Valuation (PDF, 369 KB)
For more informationen see www.interbrand.com.
July 28, 2006
BusinessWeek will publish Interbrand’s annual ranking of brands in its
eBay, HSBC, Samsung, Apple and UBS enjoyed the largest increases in brand value, while Sony, Morgan Stanley, Volkswagen, Levi’s and Hewlett-Packard saw the highest losses.
New York, Zurich – July 21, 2005 – For the fifth year in a row, BusinessWeek is publishing the ranking of the 100 most valuable global brands (measured in US dollars) together with Interbrand, the world’s leading brand consulting firm.
The ten top brands are Coca-Cola (ranked 1st), Microsoft (ranked 2nd), IBM (ranked 3rd), GE (ranked 4th), Intel (ranked 5th), Nokia (ranked 6th), Disney (ranked 7th), McDonald’s (ranked 8th), Toyota (ranked 9th) and Marlboro (ranked 10th).
The winners of this year’s ranking are brands that have demonstrated complete consistency in all of their products and services in each market and type of customer contact.
According to BusinessWeek, one of the greatest challenges facing brands in the future is how to target consumers who are better able to manage their own media needs. For example, people can consciously choose to either display or hide online advertising. More than ever, it is essential that brands use a variety of different media and specific campaigns simultaneously to effectively reach potential customers.
Samsung, a South Korean brand (ranked 20th), recorded a 19% higher value this year alone. With a total increase of 186% over the last five years, it is the most successful of all brands ever represented in the ranking.
American brands continue to dominate the ranking, with eight of the ten top positions. With a total of 53 brands, six fewer than last year, they only make up around half of the ranking.
Mercedes is still the most valuable German brand, ranked 11th, despite a
Novartis is a newcomer to the ranking, entering at 43rd place. Novartis is the only pharmaceutical brand today that has made a strong investment in generics. With a 16% increase in brand value, UBS is one of the 5 “top movers” in this year’s ranking thanks to their consistent pursuit of a single brand strategy and their strong position in private wealth management. The renowned Swiss brands Nescafé (ranked 24th), Nestlé (ranked 66th) and Rolex (ranked 72nd) also saw their brand values rise.
Philips moved up 12 spots to 53rd place, thanks in part to the successful “sense and simplicity” campaign and new available data. The other Dutch brands ING (ranked 87th), Shell (ranked 90th) and Heineken (ranked 100th) were able to maintain their positions.
Brand valuation by Interbrand Zintzmeyer & Lux
“The Best Global Brands” are the 100 most valuable global brands with a brand value over
These annually published brand values were calculated on the basis of publicly available financial and marketing information. The listed brand value expresses the current value of anticipated future revenue that would be generated solely due to the presence of the brand. Interbrand valuates the brands using the Group’s own widely-recognized method, which is used worldwide.
Interbrand is a pioneer in the field of brand valuation and has valued more than
BusinessWeek is the world’s largest business magazine, with a circulation of
“The Best Global Brands” will be published as a special report in the
Press Release (PDF, 172 KB)
Persbericht in het Nederlands (PDF, 172 KB)
The Best Global Brands 2005 – the Ranking (PDF, 120 KB)
Interbrand Brand Valuation (PDF, 369 KB)
July 21, 2005
New York, Zurich – July 23, 2004 – For the fourth year in a row BusinessWeek and Interbrand, the world’s leading branding agency, published a ranking of the 100 most valuable brands in the world (measured in US dollars).
The top ten brands are Coca-Cola (1st place), Microsoft (2nd place), IBM (3rd place), GE (4th), Intel (5th), Disney (6th), McDonald’s (7th), Nokia (8th), Toyota (9th) and Marlboro (10th).
Brand valuation by Interbrand Zintzmeyer & Lux
Brands with a value of more than 2.1 billion US dollars according to Interbrand Zintzmeyer & Lux were designated as “The Best Global Brands”. The brands were selected according to two criteria: first, they had to be global have significant sales in the most important global markets and, second, they had to provide adequate public access to marketing and financial data.
The brand valuations were ascertained by the Interbrand method this year. If the valuation is prepared based primarily on market research and company-owned data, then this widely accepted and globally employed method provides reliable data.
Die vollständige Pressemeldung (in German, PDF, 168 KB)
The Best Global Brands 2004 – the Ranking (PDF, 124 KB)
July 23, 2004
Leading the way for retailers across Europe, H&M ranks first with a value of € 10.366bn. The Sweden-based company delivers trend-setting apparel and even brings couture to mass market with celebrity designers. Other top performers in the ranking of twenty-five brands include the French-owned Carrefour (€ 6.620bn), Sweden’s Ikea (€ 6.516), the UK’s Tesco (€ 5.617bn), and M&S (€ 5.100bn).
Top Performing European Retail Brands 2008 – Report. (PDF, 980 KB)
Interbrand Press Release. (PDF, 80 KB)
April 10, 2008
Zurich, January 18, 2007 – Interbrand Zintzmeyer & Lux and the magazine Bilanz have published the ranking “The 50 most valuable Swiss brands“ for the third time.
Nescafé (brand value CHF 15410 million), UBS (brand value CHF 12462 million), Novartis (brand value CHF 11500 million), Roche, Nestlé, Zürich, Rolex, Swisscom, Credit Suisse and Omega are once again the ten most valuable brands of Switzerland.
The brand values of all 50 brands listed in this year’s ranking have all significantly increased in value by a total of 7,02% to CHF 93491 million. Last year, a brand value of CHF 38 million was still sufficient to make it onto the list of the 50 most valuable Swiss brands. This year the minimum rating has climbed to as high as CHF 42 million.
„Brands are one of the core values of a company. The repeating increase in overall brand value impressively demonstrates that consequent brand management is also linked to an increase in financial value“, says Jürgen Häusler, CEO of Interbrand Zintzmeyer & Lux.
The biggest increase in brand value is recorded byLogitech, which came place 24 with a 17,1% gain, followed by Nespresso (place 17 with a 15,6% gain), Phonak (place 35 with a 14,1% gain), Rolex (13,4% gain) und Bally (13,3% gain).
Four brands made it onto the list of the 50 most valuable Swiss brands for the first time: Breguet on place 25, TAG Heuer on place 31, Winterthur on place 34 and Tally Weijl on place 45.
Nestlé is again the overall winner of the ranking, with the brand Nescafé coming first place (brand value CHF 15410 million), the corporate brand Nestlé on place 5 (brand value CHF 6452 million) and Nespresso on place 17 (brand value CHF 771 million).
The Swatch Group including the brands Omega, Swatch, Longines, Tissot, Rado and the most successful newcomer Brequet (place 25) is the front-runner of this year’s ranking.
Detailed information about this ranking can be found in our press release.
Die 50 wertvollsten Marken der Schweiz
Press release and ranking (PDF, 212 KB)
Die 50 wertvollsten Marken der Schweiz (in German)
Bilanz, January 2007 (PDF, 4.8 MB)
January 18, 2007
Zurich, January 17, 2006 – Interbrand Zintzmeyer & Lux and the magazine Bilanz published the ranking „The 50 most valuable Swiss brands“ for the second time.
Nescafé (brand value CHF 15208 million), UBS (brand value CHF 11084 million), Novartis (brand value CHF 10660 million), Roche, Nestlé, Zürich, Rolex, Swisscom, Credit Suisse and Omega are the ten most valuable Swiss brands.
„The Swiss brands have clearly increased in value“, concludes Nik Stucky, Chief Brand Evaluation Officer at Interbrand Zintzmeyer & Lux and Project Manager of the brand ranking. Last year, a brand value of CHF 15 million was still enough to make it onto the list of the 50 most valuable Swiss brands. This year the minimum rating has climbed to as high as CHF 38 million.
The biggest increase in brand value is recorded by UBS, which came second place with a 27 % increase, Swiss Life (place 28 with a 26 % gain), Logitech (place 25 with a 25 % gain) and Omega (place 10 with an increase of 23 %).
Seven brands have made it onto the list of the 50 most valuable Swiss brands in for the first time: Kaba (place 33), Phonak (place 34), Bally (place 38), Breitling (place 41), Vontobel (place 44), Bernina (place 47) and Strellson (place 49).
Nestlé is again the overall winner of the ranking, with the brand Nescafé coming first place (brand value CHF 15208 million), the corporate brand Nestlé on place 5 (brand value CHF 6376 million) and Nespresso on place 17 (brand value CHF 667 million).
Financial services firms, watch brands, food manufacturers and pharmaceutical companies account for the greatest number of businesses among the 50 most valuable Swiss brands.
Detailed information about this ranking can be found in our press release.Die 50 wertvollsten Marken der Schweiz (in German)
Press release, ranking and commentary on the individual brands (PDF, 276 KB)
Die 50 wertvollsten Marken der Schweiz (in German)
Bilanz, January 2006 (PDF, 276 KB)
January 17, 2006
Interbrand Zintzmeyer & Lux and the magazine Bilanz published the ranking “The 50 most valuable Swiss brands” for the first time.
Nescafé, Novartis, UBS, Nestlé, Roche, Zürich, Rolex, Swisscom, CS and Omega are the ten most valuable Swiss brands.
“The results of the ranking reflect the composition of the business world in Switzerland”, says Nik Stucky, Chief Brand Evaluation Officer at Interbrand Zintzmeyer & Lux and project manager of the brand ranking. Thus among the top 50 are numerous financial services firms, several pharmaceutical companies, innumerable watch brands, and of course the particularly strong food manufacturers.
Nestlé, with the Nescafé brand in 1st place (brand value CHF 14767 million), the corporate brand Nestlé 4th (brand value CHF 6287 million) and Nespresso in 18th (brand value CHF 585 million), is the big winner of the ranking.
Detailed information about the brand ranking can be found in the BILANZ article.
Die fünfzig Wertvollsten (in German)
Bilanz, January 2005 (PDF, 276 KB)
Die 50 wertvollsten Marken der Schweiz (in German)
Press release, ranking and commentary on the individual brands (PDF, 216 KB)
December 14, 2004
Moscow – Interbrand Zintzmeyer & Lux in cooperation with Kommersant magazine presents the forth annual ranking of 40 most valuable Russian brands arranged by brand value.
The Best Russian Brands 2008 – Report (PDF, 2.5 MB)
November 10, 2008
Moscow – October 29, 2007 – Interbrand Zintzmeyer & Lux in cooperation with Business Week magazine presents the third annual ranking of 40 most valuable Russian brands arranged by brand value.
Top Russian valuable brands show robust growth in 2007, with the top 40 brands gaining 23% in value over the last year’s top 40. The share of the leading 10 brands in the top 40 was reduced from 80% to 77%. There are a lot of changes in this rating in comparison with the previous year due to the fact that Russian companies are becoming more open and B2C client oriented market in Russia is developing rapidly.
While in previous years the table has been dominated by oil and telecom brands, we continue to see growth in sectors like Beverages, Media and Retail. With the shift of focus onto embracing the consumer, it is encouraging to see more Russian companies acknowledge the need for branding and make significant long-term investments in their brands.
To qualify for the Best Russian Brands league table study, the company to which they belong must be transparent so there is publicly available marketing and financial data. The brand must be of Russian origin and made to be used in Russia, regardless of whether it’s owned by Russian or international company. Be recognizable outside of its primary customers. Also, the brand must not be a monopoly, not as itself, nor in its sector of industry. These criteria eliminate heavyweights such as Gazprom, Alrosa, MGTS as monopoly brands, numerous brands from tourism and media, since the companies they belong to are not transparent. Interbrand only ranks the strength of individual brand names, not portfolios of brands, which is why some master brands of main Russian holdings are not present. Airlines are not ranked because it’s difficult to separate their brands’ impact on sales from factors such as routes and schedules. And this year Interbrand removed pharmaceutical brands from the ranking, because consumers typically relate to the product, rather than to the corporate brand.
The Best Russian Brands 2007 – Report (PDF, 2.2 MB)
Most valuable Russian Brands
Business Week Russia, October 29, 2007 (Only in kyrillic, PDF, 404 KB)
Most valuable Russian Brands
Business Week Russia, October 29, 2007 (English translation, PDF, 236 KB)
October 29, 2007
BusinessWeek Russia is publishing Interbrand Zintzmeyer & Lux’s second ranking of Russian brands in its October 30, 2006 issue.
Moscow, Zurich – October 30, 2006 – For the second time, BusinessWeek Russia will publish the ranking of the 40 most valuable Russian brands (measured in Rubles) together with Interbrand Zintzmeyer & Lux AG – part of Interbrand Group Ltd, the world’s leading brand consulting firm.
The top ten Russian brands are Beeline (telecommunications), MTS (telecommunications), Baltika (alcoholic beverages), Lukoil (oil industry), Slavneft (oil industry), Rosneft (oil industry), Tatneft (oil industry), Severstal (steel), Domik v derevne (dairy products), Megafon (telecommunications).
The most of the Best Russian Brands represent banking industry, food and beverages. However for the second time telecommunications account for more then half of the total value.
Three of the top five winners by percentage gain are banks: Russian Standard Bank (+15%, ranked 17), Gazprombank (+15%, ranked 29), Vneshtorgbank (+14%, ranked 31).
All beer brands have shown an increase brand value. Sibirskaya korona gained 10% (ranked 36), Botchkarov (gained 7%, ranked 13), Baltika (gained 6%, ranked 3), Klinskoye (gained 4%, ranked 30).
While Fruktovy sad is only one among juices brands that showed an increase in brand value (gained 7%, ranked 21).
“The second publication of this ranking shows that this project is already an annual event. Regularity of the brand valuation process is very important; most of all for the best Russian brands’ owners ongoing development of their significant intangible assets and therefore overall state of health. This ranking can also serve as a benchmark for other companies”, says Irina Solovieva, Area Manager Russia, Belarussia, Ukraine, Kazakhstan of Interbrand Zintzmeyer & Lux AG Moscow.
There are 10 newcomers to the 40 most valuable Russian brands: Slavneft (oil industry), Rosneft (oil industry), Tatneft (oil industry), Pyaterochka (retail), Bank of Moscow (banking), Makfa (food), Rot Front (confectionary), Stinol (white goods), 32 (personal care) and Euroset (retail).
Ten brands from the previous year ranking have dropped out of the ranking: Gazelle (automotive), Sladko (confectionary), Jubileinoe (confectionary), Ochakovo (alcoholic beverages), Shatura (furniture), Prichuda (confectionary), Balkanskaya Zvezda (tobacco), Sloboda (food), Wolga (automotive) and Cherniy Zhemchug (personal care).
Brand valuation by Interbrand Zintzmeyer & Lux AG
“The Best Russian Brands 2006” are the 40 Russian brands with a brand value of over 867 million Rubles. They were selected according to the following criteria: The branded products/services are to be produced on Russian territory, no matter who owns the company or the brand. But the brand has to belong to someone – that is why for example widely known traditional branded crafts such as Gjel are not in the ranking. No parent company brands were evaluated (such as Avtovaz or Kalina). The brand has to have a strong nationwide presence. The brand values were calculated on the basis of publicly available financial and marketing information.
The listed brand value expresses the current value of anticipated future revenue that would be generated solely due to the presence of the brand. Interbrand Group Ltd. valuates the brands by applying the Group’s own widely recognized method, used worldwide.
BusinessWeek Russia has been issued by the “Publishing House of Rodionov” since 2005. The publication of the Best Russian Brands 2006 will be part of the 40th issue.
BusinessWeek is the world’s largest business magazine with 4,7 million readers. BusinessWeek was founded 77 years ago and is managed by The McGraw-Hill Companies in New York. Three editions are published for North America, Europe and Asia, and the magazine is sold in 140 countries.
Most valuable Russian Brands
Business Week Russia, October 30, 2006 (Only in kyrillic, PDF, 1.1 MB)
Most valuable Russian Brands
Business Week Russia, October 30, 2006 (English translation, PDF, 216 KB)
The Best Russian Brands – the Ranking, with figures in USD, RUB
(PDF, 32 KB)
Press Release (PDF, 136 KB)
October 30, 2006
BusinessWeek Russia is publishing Interbrand Zintzmeyer & Lux’s first ranking of Russian brands in its October 17, 2005 issue.
Moscow, Zurich – October 17, 2005 – For the first time, BusinessWeek Russia will publish the ranking of the 40 most valuable Russian brands (measured in Rubles and US dollars) together with Interbrand Zintzmeyer & Lux – part of Interbrand Group Ltd, the world’s leading brand consulting firm, and with the Russian Managers Association.
The ten top Russian brands are Beeline (telecommunication), MTS (telecommunication), Baltika (alcoholic beverages), Rosbank (banking), Lukoil (oil industry), Megafon (telecommunication), Severstal (steel), Sberbank (banking), Alfabank (banking), Domik v Derevne (dairy products).
The values of the top two brands Beeline (value $5 032 million) and MTS (value $4 663 million) are relatively close, here as everywhere else these two telecommunication giants go “nose to nose”. Then we jump down $3 billion and have another value pair Baltika and Rosbank. One more billion down is the rest of the ranking gradually descending in value.
Telecommunications, banking and insurance, beverages and confectionery are the industries with the most valuable brands.
The winners are brands that have demonstrated complete consistency of communication in each market and type of customer contact.
Most of the brands presented (27 out of 40) are a product of newest Russian capitalist history, but some are real old stagers – two have seen both uprise and fall of the Soviet Union – these are Jubileinoe (rank 33, confectionary, since 1913) and Balkanskaya Zvezda (rank 37, tobacco, since 1878). Eleven are heritage of socialist times, among them are Ingostrakh (rank 15, insurance, since 1947) and Krasnyj Oktjabr (rank 19, chocolate, since 1922).
As Sergey Litovchenko (chief executive of the Russian Managers Association) says, the 40 brands give a true picture of the Russian market and therefore of Russia.
Brand valuation by Interbrand Zintzmeyer & Lux
“The Best Russian Brands 2005” are the 40 Russian brands with a brand value of over $7 million. They were selected according to the following criteria: The branded products/services are to be produced on Russian territory, no matter who owns the company or the brand. But the brand has to belong to someone – that is why for example widely known traditional branded crafts such as Gjel are not in the ranking. No parent company brands were evaluated (such as Avtovas, or Kalina). The brand has to have a strong nationwide presence. For brands that belong to companies which are more than 50% state-owned, the brand index was lowered. This results in a lower brand value. The brand values were calculated on the basis of publicly available financial and marketing information.
The listed brand value expresses the current value of anticipated future revenue that would be generated solely due to the presence of the brand. Interbrand Group Ltd. valuates the brands by applying the Group’s own widely recognized method, used worldwide.
BusinessWeek Russia has been issued by the “Publishing House of Rodionov” since 2005. So far there have been 3 issues of BW Russia. The publication of the Best Russian Brands 2005 will be part of the 4th issue.
BusinessWeek is the world’s largest business magazine with a circulation of 1.2 million issues and 5.6 million readers. BusinessWeek was founded 76 years ago and is managed by The McGraw-Hill Companies in New York. Three editions are published for North America, Europe and Asia, and the magazine is sold in 140 countries.
Russian Managers Association (RMA) is an independent non-governmental organization working in the best interests of the Russian executive managers’ community. RMA collects and disseminates best management practices and knowledge, thus helping Russian businesses to meet international business standards and ethical rules. Through constructive dialogue between the public and private sectors, RMA improves the image of Russian business and fosters Russia’s integration into the world economy.
Most valuable Russian Brands
Business Week Russia, October 17, 2005 (Only in kyrillic, PDF, 708 KB)
Most valuable Russian Brands
Business Week Russia, October 17, 2005 (English translation, PDF, 220 KB)
The Best Russian Brands – the Ranking, with figures in USD, EUR, RUB
(PDF, 12 KB)
Press Release (PDF, 108 KB)
October 17, 2005
| At the 9th International Corporate Design Awards held this year, the prize in the category “New Design for Companies (B2B)” went to Interbrand Zintzmeyer & Lux for the corporate identity it devised for the new company LANXESS. Dr. Jürgen Häusler, CEO of Interbrand Zintzmeyer & Lux, expressed his pleasure upon hearing the news. “We are proud that LANXESS has been honored with the Corporate Design Prize. We are particularly pleased that the jury praised the integrated services the project entailed, from the development of the new company’s name to the visual identity and image campaign.” A total of five winners were selected from more than 118 submissions for the 9th Corporate Design Prize. The prize honors outstanding, precedent-setting work performed in the countries of Germany, Austria and Switzerland. |
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LUCERNE FESTIVAL is one of the leading and most respected music festivals in the world and a classical music platform that invites rediscovery, over and over again.
Interbrand Zintzmeyer & Lux, communication partner of LUCERNE FESTIVAL, created the new brand to express the organizers’ claim and the visitors’ experience both visually and in its communications.
The new corporate design takes up the frequently asked question: “How do we picture music?”
Each of us experiences music in a different way. Notes and sounds conjure up personal feelings that we frequently describe using the terms form, structure, order, colorfulness, and timbre.
- The circle stands for music itself and for bringing together the very best performers.
- The two prominent arrows symbolize the encounter between musicians and audience.
- The colorful circles reflect the full spectrum of sounds and timbres heard at LUCERNE FESTIVAL.
The three series of events – LUCERNE FESTIVAL AT EASTER, IN SOMMER, and AT THE PIANO – as well as their respective components will be grouped under the LUCERNE FESTIVAL brand.
Successful brands leave an unforgettable image in our minds. The new look, to quote executive and artistic director Michael Haefliger, “will create an image as striking as LUCERNE FESTIVAL itself, as colorful as its offerings and achievements, and as innovative as its programming. Along with our communication partners Interbrand Zintzmeyer & Lux, we’ve developed an image with an underlying philosophy. I expect that our new corporate design will give LUCERNE FESTIVAL an even greater visual impact and strengthen its position on the international scene.”
Lucerne Festival, New Brand (PDF, 1.2 MB)
Lucerne Festival, At Easter (JPG, 1 MB)
For more information see www.lucernefestival.ch
November 24, 2006
Weekly Update December 15, 2008
Home: Western Brands’ Middle Man? - Alshaya offers brands direction in the Middle East.
Brandcameo: Prom Night - fearless brands dance around the scary scenes on the big screen.
Readers' Choice Awards: Which brands have had the most impact in 2006? Log on
next week to find out!
Survey: Contribute to the State of Branding by completing a brief survey. Results to be published January 2007.
Careers: Top Job: Director of Business Development: Become a driving force behind new business generation for a leading digital brand asset management firm (BrandWizard / New York City)
Features Profile: LendingTree - why branching out means this brand stays rooted in its online past.
Features Webwatch: Brill.de -can this German lawnmower brand cut it on the Internet?
BrandSpeak: Building Your Brand’s Ecosystem of Products - why brands should live for lifecycles.
Debate: What kills brands - people or time?
Books: The Nature of Marketing - a book on swarm and herd behaviors by Chuck Brymer.
Career Profile: Scott Williams - jamming with the vice president of marketing for Elvis Presley’s brand.
Papers: “Riding for the Brand.” - a white paper on the American West and branding truths.
Featured Professionals: Chemistry links strategy to communication, organizational performance and customer experience, turning your brand into a catalyst for high performance and competitive advantage.
Highlight Event: Leaders in Brand Loyalty Congress 2009 gathers branding experts from the most resilient brands to provide a holistic perspective on retaining loyalty for maximum ROI. (Feb 24-25, 2009 / Singapore).
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